In keeping with Breast Cancer Awareness Month a truly great social awareness campaign once again warmed our hearts and restored our faith in humanity.
Launched by Prof Carol Ann Benn (founder of the Breast Health Foundation), Khanyi Dhlomo (media mogul) and international fashion and fragrance icon, Carolina Herrera de Baez, the Support With A Smile initiative is currently in its second year of operation.
Through hired caregivers, the programme aims to educate, support and give hope to the hundreds of women who are diagnosed with breast cancer every year. They begin their work at diagnosis, and continue to help patients through the duration of their treatments. According to statistics one in 35 women is diagnosed with breast cancer in South Africa. Caregivers help around 40 new patients a week between the Charlotte Maxeke Johannesburg Academic Hospital and Helen Joseph Hospitals in Gauteng. Once a week they do home based visits, which take place after the first and second chemotherapy treatments, since this is the most critical time as most patients struggle to cope with their treatment and side effects after the first two cycles of chemotherapy. In honour of breast cancer awareness month, the Support with a Smile initiative celebrated special journeys and victories that formed formidable anything-is-possible partnerships in the face of a terrifying diagnosis.
The Carolina Herrera Brand has always been associated with strong, fiercely independent women. Therefore it lends its support to women suffering from breast cancer as they take on one of the bravest battles they will ever experience. The Carolina Herrera brand will donate in total R5 Million over a five year period from the proceeds of the fragrance sales in South Africa.
Sharon Lottering (50)
Ivy Mahlangu (46)
Vera Van Nieuwenhuizen (61)
Elizabeth Chaane (49)
Refilwe Sedumedi (37)
Shrine Kock (53)
Written by Elsje Beneke